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VMP 250.5: What Content Type Works Best For Your Veterinary Practice?
In this episode of the Veteran Marketing Podcast, the host and guest discuss the importance of creating both short-form and long-form content to attract high-quality clients for veterinary hospitals. The guest emphasizes the value of long-form content in providing more value to clients and attracting leads with shorter buying decision processes. The host encourages listeners to give long-form content a try and not neglect its potential benefits. The episode also mentions the sponsors, UsedVetEquipment.com and NewVetEquipment.com.
I'm excited to dive into a topic that's essential for veterinary hospitals - long-form content. As a hospital, you want to attract high-quality clients who trust your expertise and values. But how can you do that through your content?
In this episode of the Veterinary Marketing Podcast, we'll explore the importance of creating both short-form and long-form content, with a focus on the latter. Long-form content, such as podcasts and videos, allows you to provide more value to your clients and dive deeper into specific topics. Clients who engage with long-form content are more likely to believe in your recommendations and have a shorter buying decision process. They may also be more informed about your hospital's values and approach to veterinary care.
But why does long-form content have such a powerful impact? It comes down to trust and credibility. When you take the time to create in-depth content, you demonstrate your expertise and dedication to your field. Clients are more likely to trust you and see you as a valuable resource, which can lead to long-term loyalty.
Of course, short-form content like reels and stories also have their place in your content strategy. They can capture attention and provide a quick glimpse into your hospital's personality and services. However, don't neglect the potential benefits of long-form content.
So, how can you get started with long-form content? Don't be intimidated! Consider topics that your clients may be interested in, and think about how you can provide in-depth value. Don't forget to showcase your personality and approach to veterinary care.
At the end of the day, creating both short-form and long-form content can help you attract and retain high-quality clients for your veterinary hospital. Give it a try and see the impact it can make. And if you need any help or have questions, don't hesitate to reach out to us for content marketing assistance. As always, thanks for tuning in to the Veterinary Marketing Podcast!
Episode Transcript
Brandon Breshears (00:00:00) - Welcome to the Veteran Marketing Podcast, where it's all about how to attract, engage, entertain clients to your veterinary hospital using digital marketing. In today's episode, it's gonna be a quick in-between episode. I'm gonna talk about content types and something you probably haven't considered when it comes to creating content, something that might help you get better quality of clients, but I think you're gonna hopefully get something very beneficial out of this. And also maybe change up your marking strategy a little bit to get better clients coming into your practice. Before we begin, I wanna mention a couple things. First, if you haven't done so already, be sure to subscribe an iTunes, Spotify, Google Play, or wherever. Get your podcast from so you don't miss an episode. I'd also like to mention this episode's being sponsored by two websites by Brad Haven. We have usedvetequipment.com and newvetequipment.com.
Brandon Breshears (00:00:47) - For the past nine years, used bed equipment.com has been helping. That's buy and sell used equipment. You can save money when you buy. Used everything from cages, kennels pumps, X-ray equipment, lasers, ultrasounds, dental equipment, surgery equipment, lab equipment from avax IX and hesca tables, tubs and sinks, vet trucks and vet boxes. What do you have to sell@usedvetequipment.com? We bring the buyer and seller together. Also, if you're looking for new veterinary equipment with amazing warranties, check out new vet equipment.com where they show you the price upfront. They have digital x-ray equipment, dental x-ray equipment, ultrasound equipment, l e surgery, lighting, surgery tables, autoclaves@newvetequipment.com. You'll clearly see the price on every item for sale and you'll be able to see the warranty so that you can buy without regret. Head on over to newvetequipment.com where they show you the price and give you a great warranty.
Brandon Breshears (00:01:37) - Alright, so let's jump into today's episode. Let talk about content and content types. I'm gonna tell you something that I've found, um, is I think pretty important when it comes to creating content. I think that as a rule, our society and the internet in general is moving more and more towards short form content, short form content like reels, stories, uh, short form content like tos. And I think that all of these are great types of content. You can capture attention and you can get a lot of attention, which is very, very important. Capturing attention is one of the most invaluable skills. But once you have attention, what are you gonna do with it? And I think that there is a big difference in the types of clients that you can attract if you're only creating short form content and no long form content or if you're also creating long form content with that. And I would like to suggest that the more long, uh, form content that you can do with the caveat that people are engaging with it, that it's something that they like, that they're listening to or watching, there's a huge appetite for long form out there too. And it's just more difficult to make. So if you're open to it,
Brandon Breshears (00:02:59) - I would highly suggest thinking about starting a podcast, doing long form videos, stuff where you get really into the weeds on specific niche, uh, so that you're providing more value than just a 62nd TikTok, right? So think about the different segments of clients that you have, really dive into the long form and give them a tremendous amount of value. And I think what you'll find is that the client quality that you get from those long form content pieces, that they're going to believe more what you believe they're going to, um, be on board with your recommendations. They probably have a lot shorter of a buying decision process cuz they feel more informed. Um, there's tons of times where people will come to me and say, I've been listening to your podcast for years now. I would love to get started doing ads with you. Or Would you be open to consulting with me?
Brandon Breshears (00:03:56) - Things like that. And I know that if they've been listening to my podcast, there's a high probability that they already think like I do and it's going to be a good fit. Versus somebody who's never heard of me, they saw maybe a post on Instagram or on LinkedIn or something, then I have to educate and bring them up to speed. So it helps with client quality. A tremendous amount I've found if somebody's engaged more with longer form content than if it's just short form content. And I know that's kind of ironic cuz this is a short in between episode. But that being said, give it a try. See what you think. Don't neglect the long form. There's a huge appetite for it and a lot less competition. So just a, a quick thought for you in the content marketing world. If you have any questions, comments, or need help with anything, please don't hesitate to reach out. It's vendor marketing podcast.com. You can click that chat with me button down there in the bottom right hand corner. Send me a message if you need anything. People say all the time. I didn't really think you meant I could meet with you and ask you questions. You can a hundred percent. So if you ever need anything, please don't hesitate to reach out. I appreciate you. Have a wonderful day.
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