Grow Your Veterinary Practice With Digital Marketing

In this podcast episode, the host chats with Dr. Stacee Santi, a seasoned veterinarian and the brains behind Vet to Pet. Dr. Santee spills the beans on the "seven love languages" of client loyalty in vet practices, like convenience, communication, accessibility, trust, and education. She stresses the need to grasp clients' unique preferences and obstacles to offer a top-notch experience and forge stronger connections. The episode also delves into the idea of streamlining practice operations for better efficiency. Dr. Santee wraps things up by introducing her awesome new course that aims to enhance communication skills and client understanding in veterinary teams.

In this podcast episode, Brandon Breshears, a digital marketing expert, talks about how sales play a crucial role in the veterinary industry. He shares practical advice on improving sales skills, distinguishing between sales and marketing, and the positive effects of boosting conversion rates. Breshears also discusses the significance of handling phone calls, offering value, educating clients, and closing sales effectively, emphasizing how even small improvements can greatly impact profitability.

In this podcast episode, Brandon Breshears interviews Elliot Greenwood, co-founder of Chckup.app, a digital marketing app for veterinary hospitals. They discuss the importance of utilizing owned data to generate revenue and attract better clients. Chckup provides reminders, analytics, and other features to help veterinary practices attract, engage, and retain clients. They also talk about simplifying the booking process, increasing the lifetime value of clients, and the potential of AI in the veterinary industry. Elliot shares information about Chckup's features and benefits, and Brandon highlights the importance of personalized marketing. They also discuss finding and building referral partners. The episode concludes with information on how to find Chckup and a special deal for podcast listeners.

In this podcast episode, Brandon interviews marketing legend Dennis Yu, who has managed over $1 billion in ads for major brands. They dive into Dennis's practical tips for local businesses like veterinary hospitals, including the "dollar per day" method for testing successful ads and the power of hyper-local content. They also discuss the importance of transparency in marketing, the effectiveness of live streaming, and the need for admin access to campaign accounts. Plus, they touch on SEO and why branded search may not be the most efficient strategy for veterinary hospitals.