VMP 284: How To Find Your Dream Clients With Isaiah Douglass

Brandon 00:00:01  Welcome to the Veterinary Marketing podcast, where it's all about how to attract, engage and retain clients to your veterinary practice using digital marketing. My name is Brandon Breshears. Thank you so much for taking the time to listen to today's episode. Today we have a special guest. It is Isaiah Douglass, and if you're not familiar with Isaiah Douglass, he is the host of the Vet Success Podcast. Really enjoy his podcast. He talks about all kinds of different topics related to veterinary medicine. But the thing that we're talking about today is data. Data is some I would typically call a kind of buzzword that doesn't really have very much actual practical meaning. People talk about data all the time as far as what you should be tracking. like everybody knows, that data is being collected on them, but how can you use that? And that's where Isaiah comes in. He's been developing a new product that helps veterinary practices really target the right areas and understand exactly who is around you. if you're thinking about launching any type of new marketing initiatives or if you're thinking about opening a practice or building a practice, this episode is for you.

Brandon 00:01:09  The data that Isaiah has access to and that we dive into is just truly incredible. So when it comes to building out products and services for your ideal customer, knowing who is around you is incredibly important. It's been really interesting to see. A lot of times, practices that are even in the same markets will have pretty dramatically different results, just based on neighborhood data and demographic data that's right around them. So I don't think that it's possible to understate how important it is to make sure that your offers in your marketing really match to the type of demographics that you're trying to attract and that are around you. So I think you're going to really, really enjoy today's episode. It's a very cool conversation and I really appreciate Isaiah coming on to share all of this with us. So before we begin, we have two sponsors for today's episode. And here they are. Are you looking to get better SEO ranking for your retirement practice? Probably everyone I know that runs a veterinary hospital would be benefited from having better local SEO, and that's why I want to give you some free tools from one of today's sponsor.

Brandon 00:02:16  It is White Spark.ca. If you go to Veterinary Marketing podcast.com/seo, that's veterinary marketing podcast.com/seo. You can sign up to get a free account to give you some amazing SEO tools. White spark gives you everything that you need for better local SEO. If you haven't heard the episode I did with Darren Shaw, be sure to go back and look at it. He is the founder and owner of this company. It is fantastic. They have Google business profile management, local rank tracking, local citation finder, reputation builder. They even have professional SEO services if that's something that you're looking for. So go to VeterinaryMarketingPodcast.com/seo to check out White Spark and the free tools that they have available for you. You won't be disappointed. They're really cool. let me know what you think too. If you need help with any of that, please don't hesitate to reach out. But again, veterinary marketing podcast.com/seo. Have you ever said to yourself, I wish I knew where these clients were coming from? If you've ever been wondering, you know what is actually driving conversions in your practice, then I have something that I think will be great for you and that is called rail call.

Brandon 00:03:29  Real is a fantastic tool that allows you to measure and see where your conversions are coming from, and which of the calls and call sources are driving clients into your practice. Caldwell makes it really simple to not only see where your calls are coming from, but the AI tools that they have that track and record the conversation so that you can assign outcomes to the calls is amazing. I highly suggest all of the clients that I have used call rail, and if you've ever wondered where my clients coming from, you can try call rail out for two weeks for free. If you go to Veterinary Marketing podcast.com/call rail, you'll be able to try Call Rail for yourself. Without further ado, here is my interview with Isaiah Douglass.

Isaiah 00:04:15  Try to try to make myself look presentable. All those things. So we're.

Brandon 00:04:19  Good. Thank you. All right man. Well, thanks. Thank you so much for jumping on the podcast with me. So you've been working on a project and I saw it yesterday. so for those who don't know you, can you give a quick intro to who you are, how you got started in vet med and things like that?

Isaiah 00:04:35  Yeah.

Isaiah 00:04:36  It's, it's a winding, interesting, you know, journey and path. And I think a lot of people will recognize me from the Veterinary Success Podcast. That's probably how I think the vast majority of people know who I am. I started that in 2019. I was a financial advisor. I wanted to become the most informed, you know, smartest adviser that got veterinary medicine, which was why I started the podcast. And I felt like, hey, if I record these conversations and share it, people are going to find it. They'll get value from it. I'm going to learn. I can ask the questions because, you know, I'm just the dumb podcast host that's trying to learn. And it worked out and was really, really fun. And so I was a financial advisor for quite a while. ended up having a business partnership that didn't, you know, work out the right way. So I exited stage left there. I've been a big proponent of Bitcoin for a long time, so I guess my day job is I work for a Bitcoin company, and I still have a heart and soul and desire to to work in veterinary medicine in that came to a head about probably nine months ago when a good local connection that had worked in healthcare real estate had approached me and said, hey, I have this idea.

Isaiah 00:05:42  I know you have a lot of knowledge here. Would you like to to work together on something? And that was the genesis for the idea of what pinpoint, has become. And we can chat through pinpoint in more detail, but that's kind of me. So I've been around talking about, you know, things within vet meds and yeah, call it, you know, late 2018 probably 2019 is when people probably remember me talking about a little bit more.

Brandon 00:06:03  Definitely. And I saw your podcast all the time with video in it, and I was like, I should do better job, and I'm going to go get really good guests and I'm going to put video on mine too. I'm just phoning it in audio only. So thank you for raising the bar. So it's like amazing. I see his content all the time.

Isaiah 00:06:18  Yeah thanks I appreciate that.

Brandon 00:06:19  It was like a credit you with wanting to up the, production value. And so hopefully I'm going to have a better studio here too soon too.

Brandon 00:06:27  But we'll see how that goes. but that's very cool. So yesterday I was talking with a client who was going to be opening a practice, and he was like, hey, Isaiah was, did all this reporting for me? Have you heard about it? And I was like, I've heard some things about it. But he showed me in-depth what it was and it was amazing. And I was like, I'm talking to him tomorrow on the podcast. We're gonna have to go over all this. So what is pinpoint? And what was all of that data that I was looking at? Where did you get that?

Isaiah 00:06:55  So what the the thesis for for pinpoint is okay, if I'm a veterinarian and I am looking to either do a de novo, which is very, very popular. Right. Maybe I'm going to do a joint venture which is becoming more and more popular. Maybe I'm going to just go out and acquire a practice, or I want to grow in marketing, all of a sudden becomes a lot more important now that maybe things are slowing down a little bit.

Isaiah 00:07:19  It's like, hey, I need to be a little bit more strategic on it. And so the idea with pinpoint is that it is taking a data driven approach in saying, especially for those that are either acquiring or doing a startup, before you write a, you know, 6 or 7 figure, you know, checks, we'll say checks because it's not just one, but, you know, you're spending a ton of money, you're going to a bank, and you're hoping that you have selected a really good location for that and can serve the population that you want to. And what we have done with pinpoint is, say, we can actually give you an arm, you with the information, depending on where you're at in your journey to improve things. So if you're looking to select a location, where is the right location? You can have a metro area. You could say, I don't care. Tell me in the state, where's the best location? It can be broad. It can be really narrow.

Isaiah 00:08:01  Perhaps you're already working with a real estate person and you're like, I have three locations. I like kind of them all. There's some trade offs, but which ones? Best we can go through and have basically what's called like a site score to give you a numeric number that has all these different criteria and says this, this location is better, this one is worse. These are the trade offs and provide actionable information versus the like gut or the hunch or you kind of outsource that to historically someone that's done health care, real estate, which there's lots of great folks and I've interviewed them and I'm sure you've had conversations with those folks too. But it's it's not something that I feel like has had a lot of rigor to making those selections and then understanding, who do you serve? Who is the population, who's that avatar, and how do you want to market to them? And so what I did with this, this client that you work with and someone that I know pretty well is like, hey, you've told me this is who you want to work with.

Isaiah 00:08:49  Are those people around? Right? You already kind of selected your locations, and we can't go back and undo a lease or adjust that. But we can understand, like where they're at, how many people are, what does competition look like? What does spin look like? And then build out a marketing campaign to speak to that ideal audience and know which sections of you know the surrounding area you should spend your time in. And that's that's kind of what the information was.

Brandon 00:09:12  Very cool stuff. So things that I saw that were very cool, and I don't know if I can put like a graphic on here or get access to that. Maybe I'll ask Doctor Hiller if he'll be open to that. But basically he went through and found, I mean, the, the breakdown of demographics were really, really interesting. So it was like named demographic types. and his primary one was like called BO7, which was older parents not at home with kids certain income range. I think it was 150 to 175 or something like that, and that they're spending quite a bit and it shows I mean, insane level of detail for like which stores they typically will go to, where they'll go in a trip.

Brandon 00:09:53  So they'll go in sequence to this store, this store, and then this store. It shows the drive path across that like insane levels of detail. and I don't know where they get this data from, but I've seen similar data mining type things within. Like, you can put a script on your website and it'll tell you everything about the people that are viewing. Your website will tell you their home address, your place of work. I don't know how they get this, this data either. It's wild. and I don't think it's legal maybe anymore, but, the that that was very interesting. but I know that this data exists, but I just think it's really incredible because you can really tailor your marketing campaigns to, you know, certain segments. So, for example, with his this primary, group that he really wants to go after was about 15 minutes away. It's this beltline When that we could see the geographic area that they have a high density in. We could see the competitor practices using some local tools, but, you know, it's going to give us a greater level of detail for exactly which pockets we need to be advertising in.

Brandon 00:11:00  And we can set up, you know, proximity with the certain types of campaigns that are going to speak to them that are not just search, but also that demographic type targeting, because you can only target people based on behavior or intent, and then demographic. And so demographic is one that I don't typically target as much just because it's all shooting from the hip. We're just guessing basically like okay, this is probably a good place to do, but let's, you know, target more of the intent and behavior, because if somebody's searching for something, then yes, we'll, we'll want to get in front of them. But the thing is, you can't necessarily know that it's going to be the ideal client for you. You know, maybe they're price shoppers, maybe they don't want to spend that much. So there's a lot of factors that really add to guesswork, especially from the ad space, when you're just kind of hoping that you've got the right demographics. And most people don't really put the time into, really refining that core avatar and tailoring services to them.

Brandon 00:12:00  and I think it's more important than ever just because I've seen practices that have been successful in suburban markets, and then they open in an urban market, and it's a ghost town, and it's tough and it's interesting. So what what are you seeing, especially with these de novo practices? I think people open the doors and they're like, build it and they will come. And where is everybody, especially in this market right now?

Isaiah 00:12:27  Well, and I think that goes back to the idea of ensuring you're in a location where you can see from a competitor perspective, like is it saturated and a lot of the data kind of rewinding back? Yes, the data. And I think people need to understand like how much data is collected on them. It's it's super like can be scary and like Black Mirror ish if people understand that reference of like how much data can be pooled in, a lot of the data that we are able to access comes from Experian, which is like credit reporting agency, which has a ton of information around, you know, behavior spend in the the kind of psychographics and understanding, like what types of people fall into different categories, like what kind of spend.

Isaiah 00:13:07  And so we can tell like, is this a population that has more of a pet ownership population? Do they have a dog to have a cat? Is this more likely than the average, you know, American household? Like you can pull a lot of that data and it's really, really fascinating. The other one is mobile analytics, which, pulling data from, you know, cell phones. Everyone has a cell phone literally attached to them, which again, not always a positive thing when you think about that, but the amount of locations that you can pull information from is fairly interesting. And again, trying to use the data for good, not necessarily for bad. So like I'll put on the hat of like this can be used for good things. So if you're an existing practice, you can just geofence around your location and say, who comes into my practice when I'm open, and who am I serving today and who do I want to serve? And I think you can look at it in two ways.

Isaiah 00:13:51  You can say, okay, what's the population of just percentage of amount of people coming in, or what's the propensity? Maybe it's a smaller population in my area, but this is the ideal client or this is an interesting finding. I don't know why this one group of people like to come to me. Well, who is in that group in that area? Who's influential? How can you address and target that population? How do they want to be targeted? Okay, maybe it's an older demographic. Well, Instagram may or may not be the right, you know, decision. Maybe it's old fashioned. You know, physical mailers maybe. So you can like derive a lot of information to then drive like how you would do ad spend, which I think is cool because it equips you and folks like you to say, oh, I have a lot of this information, you know, Mr. or Mrs. Veterinarian, this is who you want to target. Let's build that out and then. Yeah. From a from a de novo perspective, that was initially why we were like, this information needs to be had because it seems really difficult.

Isaiah 00:14:44  And as I think things get more competitive, as it's not like, you know, everyone just throwing money at, you know, the local veterinarian and things are slowing down a little bit. You want to be a little bit more strategic on before I spend a bunch of this money, how do I best ensure that I can stack as many of the odds in my favor by selecting a good location? So when we look at basically what a site score is, it's looking at, okay, how many households that are core household based on experience data are pet owners? Who are those people generically? Are they in your location? Okay, here's kind of the second category. And so you can start to score these core households that you want to attract. Now you might say, I want to work with X amount of people in a certain kind of either occupation or, you know, maybe it's an income range, whatever. You can score that that way. So you can, you can basically come to us and tell us who you want to serve, or you can just say, I want people that will show up, pay and want veterinary, you know, care.

Isaiah 00:15:38  So you have that flexibility and you probably need some of both. Or maybe it's just, you know, I want people that can pay for services, but that will help. How much do they spend annually? So will they spend enough to justify it? Are you trying to be, you know, a boutique kind of high end? Are you trying to be like, hey, we just want to serve a ton of people and be really cost affordable? Like that is also important to understand where you're located. Competitors, you know, big box grocery stores in your area. just growth of the area is obviously important. So like we have done a lot of work. I live in basically central Indiana, so I live just north of Indianapolis in probably the fastest growing county. And, you know, a fairly affluent county that has a lot of wealth. And so looking at, you know, growth, some of the different pockets, when we look at these locations and run some sample reports, it's like, oh, this is a really good area because it's growing at double digits.

Isaiah 00:16:29  Yeah. And there's no one there yet. And they spend a lot now there may be more competition, but the growth in the spend make it a really good location because people will pay. People are there and it's growing with those type of people. So yeah, that's that's what I'm seeing. that's what the, the information was built for. And then I think with like the mobility and some of the data that you can pull on an existing location, you can look at that if you wanted to acquire, like, hey, who, who comes to this practice I want to buy or okay, I want to expand to a second location. This is who I've served today and I'm very successful. How do I duplicate that, you know, in this other, you know, area or in a 20 minute or 30 minute or an hour away, the satellite clinic. How do I, like, mirror this audience? So you can do some really interesting things there.

Brandon 00:17:13  Absolutely. I think there's value to in taking it if your practice isn't as successful as you'd like.

Brandon 00:17:18  And I think that that's actually happening quite a bit, where people will open up a practice and then you're trying to service a certain niche or be, you know, a certain type of value. And it just is not this. It's just not the demographics there. And so adjusting that service and unique selling proposition that you have to make yourself stand out from like competitors. An example would be extending hours instead of being open, you know, from 7 to 10 in the morning. You shift that down from being open from 5 to 8 p.m.. You know, like if you have the busy professionals that don't have the ability to take time off work and it's, you know, single household with just one person in their pet, like they have to take a day off work to get into your practice on Monday through Friday between 7 and 5 p.m.. You know. And that sucks. And so they they want to be able to take it to a practice that is going to be open when they're not working type of thing.

Brandon 00:18:10  So they don't have to use vacation or sick days or stuff like that. and I've seen that, that, actually work for certain practices where they've tested that out and it's been very successful. They didn't have any demographic data that was really fueling that. But I would bet if you looked at your core demographics right around your practice, and it's not the people that you're envisioning when you created your avatar for your client and thinking about what what do these group of people value rather than what would I like? Right? You have the market and then you have your ideal and usually better to try to figure out exactly what could work there instead of hoping and wishing, you know.

Isaiah 00:18:52  And I think one question that we'll ask. And so like there's different reports on where someone's at and like, you know, we have one that's basically like this idea of like a comprehensive which fits for I just want to know like as much data ideally suited for like a de novo. But you can actually get into like buying styles.

Isaiah 00:19:09  So is this person someone that wants a deal. Do they want like an organic or natural? So maybe if you're trying to, you know, go to like an eastern medicine style. Like you can try to figure out like okay quality. I want someone that wants quality. I want someone that maybe researches, I want someone that, you know, is whatever. Like you can try to articulate that to to figure out who that audience is and then where they're located. And that can give you some, some information. And yeah, I just think having more of a data driven decision making process should net a better result when you start to look at this, and it can still be something that even if you've already chosen location, right, like we've used, but you're trying to to push something through, it's like, you know, square peg, round hole. It's like, okay, instead of trying to do that, maybe you need to take a step back and say, how do we shift things? And it's not going to be overnight where you go from, you know, style A to style B, and it's like, hey, it's a whole new look.

Isaiah 00:19:59  But you can then say, okay, this is kind of the area I'm at and how do I shift it to better fit for who is coming to me today versus trying to go and completely replace them all. And I think that's important.

Brandon 00:20:12  Yeah, totally. And I mean with that, it's just developing offers then that match the value that that these people see. So if you're if you're bargain shoppers all around you, you don't want to do discounting like do loyalty or rewards or something that makes them give that feeling of, you know, benefit. But it's not devaluing the services that you're offering, you know? Or if you see that there's no holistic type search, I'm sorry, type people around like they don't want the alternatives and they're not going to be doing, you know, acupuncture and things like that because they just don't want the radar tip to think about that. So I think identifying the the offers that are going to match the audience, that's really I think the most important one. One of the guys, his name is Bond Halper.

Brandon 00:21:01  He said that he's one of the best copywriters. He said the most important thing in any marketing is having basically a starving audience, because even if your product isn't good, right? If you're at a football game and the only food is a terrible hot dog stand, they always sell out because they have audience that's starving. It's not that the food is so great, it's that the the surrounding area is. And that is like the secret to good marketing is finding your starving audience and then crafting the offer so that it really resonates with them and the value that they have. And so I just think that's totally cool. I love that. What kind of additional demographic things did you have? I didn't see all of those things. But like what? What kind of additional data points are you collecting? That's making me pretty. Yeah. So ton of ideas come through.

Isaiah 00:21:44  Yeah. So you can see kind of in a drive time or a radius ring, which I think is nice. So depending on where you're at, if you're hyper, hyper metro, you know, maybe the drive time or the area is going to be much smaller.

Isaiah 00:21:55  And if you're more rural or you're kind of ancillary or maybe you're in the burbs, you're going to pull from a bigger area. And so you can try to just see very visually. And I think that's the biggest thing is like there's so much data, but is it actionable? And then how do you make a report that, you know, as a veterinarian, I can pick it up and say, oh, I'm getting like these things that I can take action on versus just, hey, it's a lot of data. It's overwhelming. I don't know what it means. but looking at, okay, how many people are in the area, who are they? What's the competition look like? What is the spend look like in the area? And then building out, who is the kind of psychographic makeup of the area. And then who are you seeing? So, like, I pulled a report that I'm going to do for some key for a CPA firm, and I just use local VCA hospitals for my example because I was like, I'm gonna use real example, but I don't want to pull someone's private practice that someone might know, right? I'm just gonna pull a VCA, which, you know, big corporate name.

Isaiah 00:22:48  People aren't going to be too mad, but it's like, who is the in these two areas? Who are the, you know, top three? And then who is the top three that actually come in the door and they serve and they weren't the same population. And I think that is interesting to know because it's not necessarily saying that you're doing it wrong, but again, it is giving you the understanding of if you want to grow, maybe you're going to cap out it at some point. So like for this one specific practice, it's like, okay, the top three was there's a little over like 52,000 folks in the population count for the 50 minute drive time around this hospital. Their top three, it's about 12,000. So it's a much smaller amount that is coming into that, that hospital and who they're attracting. So, the, the, the, the type, the what we call like a mosaic, this, this psychographic, the two that were in the kind of the area are good, great potential veterinary clients because they fall into that core household group if you look at nationally.

Isaiah 00:23:47  So if I was looking at these hospitals, I'm saying, hey, there's two core groups that are not visiting very much we could go after and we should kind of target that and think about how do we strategically build out a marketing plan for that. And so if I was to advise, you know, VCA would say, hey, in this specific spot, it looks like you have a great location. Lots of good things, like their site score looks strong. Where they're at. You're just not attracting maybe these higher spenders. Now you could look at that and say maybe those are maybe they're going to private practices. And that's, you know, kind of what my hope would be. I didn't go into the next step, which would be, okay, let's look at all the what I would call higher performing private practices and see if they're pulling from those people in this area. but one of the things I just kind of tangentially related is if you have an existing practice looking at, okay, this is my audience, where does this audience go? And so that's where the mobile ethics and kind of kind of crazy as far as where they maybe go after or before they visit you.

Isaiah 00:24:38  but you could look at, okay, this audience likes XYZ. What is a local business, a local brewery, a bar, a restaurant that fits that. And maybe I take this idea of saying, I want to do a joint in-person event, and you can invite your audience, they can invite theirs. And it's that crossover where it's a good fit. And so you could take that and say, let's do some cool in-person stuff. And I know there's some folks that have had really good success doing that, not necessarily the data, but just intuitively saying, this is who I want to attract and going out and making that happen. Whether it's a coffee shop, just local businesses that want that same, visibility and it works really well. And so I would highly, highly encourage people to think about that.

Brandon 00:25:21  You talked to Michael Shirley on your podcast, right?

Isaiah 00:25:23  I have, Yeah.

Brandon 00:25:24  So yeah, he built the event space in his practice, which was so good. And he just invites other businesses in to do stuff there until he does that all the time, which is so good.

Brandon 00:25:34  and then the other thing that I saw too, that was really cool and that you mentioned there was the drive time reports that you have and it goes and it highlights the streets, basically like 15 minute reports on like drive to your practice, for example. And the cool thing about that is, and I don't talk about direct like direct mail very much, but direct mail is still effective. And I think it's actually getting a little bit more effective just because the focus is so heavy on digital. right. Any time that there's like a lack of, attention, it, you know, as far as, like a focus, everybody's focused on digital and stuff, which is great. And I think digital is fantastic, but there's definitely opportunity there. But one thing that I get with my clients, they ask, you know, should we send out mailers? And I say, definitely. But instead of sending out 15,001 time, you know, send out 3005 times. And so then you get that frequency.

Brandon 00:26:27  And the cool thing is that on the US Postal Service site where you can do it's a service called Every Door Direct, you can actually highlight the routes. And it looks exactly like your map of the drive time. So you can see, okay, we're going to target these overlapping demographics that have the right households. And they're within our our drive time. And you could hit them again the smaller the list, if it's the right people and you know it's hitting the right people, it's going to be far more effective to get them like even ten times than just once and hope that they show up. You're most likely going to get nothing if you send it out just one time. Yeah, almost certainly.

Isaiah 00:27:06  I would agree, because I feel like anything in the mail, even if I'm not looking for the service, I'll look at it because so much of it's crap, because it's like political stuff and you instantly toss it. But then if it's not, it's like, oh, what is this? And if you have again, going back to like good copywriting, which I will raise my hand and say, that's not my strength.

Isaiah 00:27:21  But if you have someone that can design it and design it well with some good copy, you will see action from that, I think. Yeah, if you targeting the right people speaking what they want, man, that could be really, really good. And again yeah I'm always one that's like, okay, how do I take a contrarian approach to this. If everyone's going one way why why compete there. Let's try doing this thing over here. And sure, it is probably a bigger spend at times and it can be expensive to send out a lot of mail. But I think if done, you know, with some tactical thought, it can be, yeah, super worthwhile.

Brandon 00:27:54  That's why I think it's it's important that you're really considering that demographic data. The cool thing too with that every door direct marketing, they show you the neighborhood demos too that you're targeting. And so it'll be so interesting just to see, like these streets have an average income of like 104,000 and then across the street at like 70,000.

Brandon 00:28:13  And so you get to collaborate, I mean, you know, verify that data that you have with what you're pulling and then also what the Postal Service has. I don't know how accurate Postal Service data is, but it's really interesting. And so if you're going to spend as much as it would cost for a click to get, you know, mail out there, you want to make sure you're targeting the right people. Definitely. And I think for de novo that approach of like physical mail plus online and digital is definitely a good, good combo.

Isaiah 00:28:40  Yeah. And so with the, with the type. So like I'll highlight one like A01 which is, you know it's got a name then that's American royalty. You can then see by those types again a lot of that information you can then show on a map where they reside. And you can see kind of like from a heat map or just a dot per household and say, okay, if this is the the streets, I want to be here and here.

Isaiah 00:29:01  Like you can get really granular with some of that stuff if you really wanted to highlight it, but it'll also tell you who is, more susceptible to appreciate that stuff. Like is direct mail something that this demographic will actually look at or they, they instant shreds or recycling or trash. Right? Yeah, because there's going to be a certain demographic that they're never going to look at it, regardless of how good you write it. So it's it's good to see that information too as well.

Brandon 00:29:28  Definitely. And, yeah, I totally think that's, great. And maybe we should have defined psychographics for people. So demographics are like the characteristics that make up a person. I'm 24 year old, like college student. That's demographic. Psychographics are their beliefs, values, goals, aspirations, those types of things like what makes them tick and and background thoughts. And so having that is so much more insightful because you can really develop and tailor messages and things. but I think that practices should if they want to do better at marketing, I think, this is the thing, right? Targeting and cutting through the noise and finding out really what your, your clients want so that you can give it to them in a way that is going to be more valuable to them is always a good thing.

Brandon 00:30:19  So how can people get in touch with you and, and, learn about their practice? Yeah.

Isaiah 00:30:25  So depending on when this goes out. So we have all the, the data, a lot of the behind the scenes stuff. And you know, as we're recording this, our website is just getting the final touches on it. But it'll be pinpoint my practice.com which I'll make sure I share that way. It's in the show notes, people can find it. And you can also email directly at hello at pinpoint my practice.com. And if you have questions let us know. We have basically five different report types. So you can kind of slice and dice things how you want. And it's going to range from something like 250 bucks to $900. Right. We're not trying to charge an arm and a leg. Our big thing is, if you're going to spend 6 or 7 figures on doing this, you want to arm yourself with good data. And we also know early on, like we feel like we know what you all want, right? As practice owners, we think it's really good at information.

Isaiah 00:31:13  But if you want specific things in kind of the the intake forms. We ask, is there specific things that you want? You can look at how do I, I like this practice over here in Denver. I'm in Indiana. Can I mimic what they're doing? Maybe right. It's going to be a different area. But you can also like try to highlight that and say, I want to mimic an audience or I'm going to build a practice that looks like so and so. I think that is something that can be helpful, but it also could be helpful to tell you, you know what? You're not in an area that can do that and preventing, folks from making decisions that might be, hurtful. So I would just say email, check out the website. The website is going to talk about each report, what you get with it. There's some sample reports that they can download and like, see what the data will actually look like. I think that's important for me. As someone that likes visuals, what does this report actually look like? Okay, I can get this for my area.

Isaiah 00:31:58  That's great. Very helpful. And yeah, it's going to be tailored to where kind of you're at in your journey. And I would tell people if they're not sure, reach out, send an email and say, this is what I'm after, which report fits for me, and we'll we'll make sure that we can do that. So that's what we're we're working on.

Brandon 00:32:13  I didn't know how much prices were going to be. that's really, really affordable. I think it's worth yeah.

Isaiah 00:32:16  We want to get we want to get out. I would do.

Brandon 00:32:18  It in a.

Isaiah 00:32:19  Show people.

Brandon 00:32:20  Yeah definitely. Well thank you so much for your time and expertise. I really appreciate it. And I'm excited to see more clients use this to make make my job better and easier. Yeah. So appreciate it man.

Isaiah 00:32:32  Well, I appreciate the opportunity to to share what I've been working on kind of behind the scenes and excited to, yeah, get some of this information out so it can be actionable and people can put it to work as well.

Brandon 00:32:41  Thanks again. give it another plug one last time.

Isaiah 00:32:44  Yeah. Pinpoint my practice. Hello. At pinpoint my practice or pinpoint my practice. Com and check it out. Let us know what you think. Thank you.

‍