Most better hospitals don't have client generation systems in place. The proof is when things slow down all of a sudden they ask, quotes what should I do to get more appointments? I can't tell you how many conversations I've had lately that have turn off by saying we're down by 20%, or we have a lot of appointments open this week, what should we do?Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available HereJoin the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!So today's episode is to give you a clear path on what you need to do so that you can generate new clients without worry. We talk about first identifying who you want to be targeting, then we talked about creating your offer and finally applying traffic so that you can generate more new clients for your Veterinary Hospital. When you think about marketing your Veterinary practice, there's really only two very basic ways to approach your strategy kolin you can either Target People based on their behavior or Target People based on their demographics. All marketing essentially boils down to that. this is why it's so important that we first figure out who we want to be targeting so that we can decide if we need to create an offer that's going to appeal to somebody who's taking an action or somebody do we have to interrupt based on their demographic or psychographic data if you can really nail down who your ideal Prospect is along with an offer that's going to be irresistible to them the last step is simply applying traffic, and it isn't that difficult to generate your perfect clients. Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode.