Level: Beginner to Intermediate , Learn how to use AI as your marketing assistant with practical examples and tool recommendations.
Running a veterinary practice means juggling patient care, client communication, and business management , marketing often ends up on the back burner. This is where artificial intelligence (AI) tools can become your new best friend. With the right approach, AI can act like your smartest marketing assistant, helping you create and share veterinary digital marketing content more efficiently. As we discussed in Veterinary Marketing Podcast episode 295, “think of AI as a junior employee who needs clear direction”. In other words, AI won’t replace your personal touch or expertise, but it can boost your marketing if you provide the right strategy and supervision. The key is to maintain your clinic’s unique voice and blend human expertise with AI assistance , that’s how you stand out from the crowd.
In this guide, we’ll introduce an AI veterinary marketing toolkit tailored for veterinary practices. You’ll learn our favorite strategy: creating long-form “pillar” content and repurposing it into multiple pieces with AI (think blog posts, social media, emails, even videos). We’ll cover powerful tools like ChatGPT, OpusClip (Opus.pro) (affiliate link), PodSqueeze, Typeset, and Zapier, explaining what they do and providing narrative examples of how a vet clinic could use them. The goal is to help you work smarter , leveraging AI for content creation, repurposing, and automation , so you can spend more time caring for animals and less time struggling to come up with your next Facebook post.
One of the most effective marketing approaches today is to create one big piece of content and repurpose it into many smaller pieces. This often starts with a substantial “pillar” content piece , for example, an in-depth blog article, a detailed guide, a webinar, or a podcast episode. From that one pillar, you can spin off multiple shorter content items for different channels. In essence, a single long-form content piece feeds into a whole library of short-form pieces. This strategy is sometimes called a content flywheel or content pyramid, and it’s perfect for busy vet practices because one big effort yields weeks (or months) of your veterinary marketing material.
Why repurpose content? There are several benefits to this approach: it helps you reach a wider audience by meeting people on their preferred platforms (some prefer reading articles, others watch videos or scroll social media); it saves time and resources by maximizing work you’ve already done; it ensures consistent messaging across platforms; and it prolongs the lifespan of your content so a great piece doesn’t just “die” after one use. It can be overwhelming to manually create fresh content for every channel, which is why repurposing your content (and automating parts of the process) can be a real game-changer.
To illustrate, let’s walk through how you could apply this strategy in a veterinary context. Imagine Dr. Jane runs a small animal clinic and wants to promote pet dental health this month:
By the end of this process, Dr. Jane has blanketed her marketing channels with consistent, high-quality content on pet dental care. One pillar piece led to a blog, a client handout, multiple social posts, videos, an email, and more. Importantly, all these pieces reinforce the same message and establish her clinic as a knowledgeable authority in pet health. That’s the power of the pillar content strategy coupled with AI tools , maximum marketing impact with minimum wasted effort.
What it is: ChatGPT is an AI language model (developed by OpenAI) that can generate human-like text. Think of it as a virtual copywriter or brainstorming partner available 24/7. You can use the free version of ChatGPT (or subscribe to ChatGPT Plus for advanced capabilities) to help with a variety of writing tasks.
How it helps in marketing: For a veterinary practice, ChatGPT can save you hours in content creation. You can ask it to brainstorm blog topics, outline an article, write a first draft of a Facebook post, or even refine a rough email. It’s incredibly versatile , with the right prompt, ChatGPT can transform one piece of content into another format entirely. For example, you might give it a few bullet points about parasite prevention and ask for a friendly blog introduction, or feed it an existing article and request five tweet-sized tips extracted from it. Tools like Narrato or BAMF have even compiled prompt templates to repurpose content in specific ways (tweet threads, LinkedIn posts, video scripts, etc.) , but you can simply instruct ChatGPT in plain language too.
Tips for best results: Remember that ChatGPT is powerful but not perfect. Treat it like a junior copywriter on your staff. You should give clear instructions and, when possible, provide context or examples of the style you want (e.g., “Write in a warm, upbeat tone that reflects our caring clinic personality”). The more specific your prompt, the better the output. Always review and edit the AI’s work: ensure medical facts are correct (AI can occasionally produce errors or “hallucinations”), and inject your personal anecdotes or clinic-specific details to keep the content authentic. As noted in our podcast, you need to maintain your unique brand voice and expertise on top of the AI-generated text. The good news is that by offloading the heavy lifting of writing to ChatGPT, you free up time to add those finishing touches only you can provide.
Example use cases: Need to write a quick blog post on the benefits of yearly pet wellness exams? Give ChatGPT a prompt with the key points you want covered, and it can produce a solid draft in seconds. Stuck on social media content? Ask ChatGPT to generate 10 Instagram caption ideas for “Pet Dental Health Month” , you’ll get a creative boost to work with. You can even use ChatGPT to convert long content into short form (summaries, social posts) or vice versa. It’s like a Swiss-army knife for content. Just remember, you’re the editor-in-chief , AI provides the first cut, and you polish it for accuracy and charm.
What it is: OpusClip is an AI-powered video editing and clipping tool (available at Opus.pro , and yes, we’re an affiliate partner because we love it!). If your clinic creates any kind of video content , webinars, Facebook Live Q&As, educational videos, client testimonial videos , OpusClip can automatically chop and optimize those videos into shorter clips perfect for social media. It’s like having a video editor on standby, 24/7.
How it helps in marketing: Video is one of the most engaging content formats, especially on social media. But editing videos can be time-consuming and requires skill. OpusClip changes that by using AI to do the hard work for you. You can upload a video (or give it a YouTube link, etc.) and it will “effortlessly transform singular pieces into multiple formats tailored to captivate audiences across various platforms”. In plain terms, OpusClip finds the best highlights in your long video and turns them into punchy short videos. It even adds captions, chooses the optimal aspect ratio (e.g. vertical for TikTok/Instagram, horizontal for YouTube), and can suggest titles for each clip. The result: you can “turn a single video into dozens of assets in minutes, not hours”.
Why it’s great for vet practices: Think about the possibilities for your practice. If you record a 30-minute “Pet Care 101” webinar or a virtual hospital tour, you can feed that into OpusClip and quickly get a bunch of 30-60 second clips to share over time. These might include a snippet of you explaining how to brush a cat’s teeth, or a client giving a glowing one-liner testimonial , snackable content that works perfectly on social feeds. OpusClip’s AI even understands context to some degree, so it aims to clip segments that make sense on their own and are engaging. It also can auto-generate subtitles (critical for social video, since many people watch without sound). By consistently posting these video nuggets, you increase your reach and keep your audience engaged, without having to constantly film new material. It’s recycling your long videos into endless social media fuel.
Example use cases: Suppose you filmed a 15-minute interview with a vet technician about pet nutrition. Using OpusClip, you might get 5,6 clips out of it, each focusing on a question or tip (e.g., “Why hydration is key to feline diets” as a 45-second clip). You can then post those clips weekly, each time linking back to your full interview or blog, driving traffic and engagement. Or if you have a backlog of past videos (old Facebook Lives, webinars, etc.), OpusClip can breathe new life into them , “converting a lengthy webinar into concise tutorials” and turning “a detailed interview into compelling highlights,” as their site says. This tool basically ensures no video content ever goes to waste. (Bonus: if you’re camera-shy, you can also use OpusClip on talking-head or explainer videos that don’t feature you , say a voiced-over slideshow , to create dynamic clips with B-roll and captions automatically.)
What it is: PodSqueeze is an AI tool designed to repurpose podcast or audio content into multiple written formats with minimal effort. If you have a podcast for your clinic (or you’re thinking of starting one), PodSqueeze will be a lifesaver. Even if you don’t, you can use it on any audio or video file where you speak about a topic. Essentially, PodSqueeze listens to your audio and uses AI to generate useful content out of it.
How it helps in marketing: PodSqueeze can take a recorded conversation or monologue and instantly produce things like transcripts, blog posts, episode summaries, show notes, newsletter emails, social media quotes, and more. It’s a one-click content machine: “upload your podcast audio or video file, and Podsqueeze will repurpose it into multiple formats of content with a single click”. For busy veterinarians who might find it easier to talk about a topic than to sit down and write, this is huge. You could record yourself speaking for 10 minutes on a subject (even just using your phone), and let PodSqueeze give you a draft blog post and a list of bullet-point highlights from that recording. It even generates catchy episode titles and suggests notable quotes you can post on social media. By automating what used to take hours (transcribing, summarizing, writing show notes), PodSqueeze simplifies your content workflow so you get more mileage out of your voice.
Why it’s great for vet practices: Many veterinary professionals have a wealth of knowledge and stories to share , but not everyone has the time or desire to write articles regularly. PodSqueeze offers an alternative: talk instead of type. For example, you could start a simple podcast or a series of audio clips (perhaps “Pet Care Tips from Dr. Smith” weekly). With PodSqueeze, after recording an episode, you’d immediately get: a full transcript (great for accessibility and for pulling quotes), organized show notes with timestamps (if it’s longer, like a podcast), a concise summary or blog-style article of what you discussed, and even a ready-to-send email update about the episode. It’s essentially an AI content writer that listens to your audio. The tool even supports multiple languages and can create short video clips and quote images from your content automatically, which you can share to promote the episode.
If you do already run a podcast for your practice, PodSqueeze will drastically cut down the time needed to produce accompanying content. And if you don’t have one, this might inspire you to try a low-effort podcast or audio series, knowing the burden of post-production and writing is greatly reduced.
Example use cases: Let’s say you host a 20-minute podcast episode about common dog skin issues. After you upload the audio to PodSqueeze, you receive a polished episode summary that you can post on your blog (so even non-listeners can read the takeaways). You also get a set of show notes , e.g. “00:00 Introduction, 02:15 Most common allergies, 10:00 Treatment options…” , which you can put on your podcast site or in the YouTube description if you recorded video. Additionally, PodSqueeze might pull out a quote like “‘Prevention is better than cure when it comes to allergies’ , Dr. Jane” and generate a nice-looking quote graphic for Instagram. If you have an email newsletter, the tool can draft a quick blurb for that too. All of this happens in one click! As another example, even without a formal podcast, you could record a FAQ session (like answering “How do I handle my anxious dog?”) and use PodSqueeze to instantly create a blog FAQ from it. While AI might not capture every nuance (certain creative or highly sensitive topics may still need a human touch), for most educational content it does an excellent job, saving you from transcribing or hiring a writer. PodSqueeze essentially turns your voice into a multi-format content engine.
What it is: Typeset is an AI-powered design platform that helps you create professional-looking digital content 10× faster than doing it manually. It’s like having a graphic designer who works at the speed of AI. You provide the written content, and Typeset automatically lays it out into beautifully formatted materials , from e-books and reports to social media graphics and slide decks.
How it helps in marketing: Consistent, polished visuals can elevate your marketing, but not every practice has a graphic designer on staff or the budget to outsource design for every piece of content. Typeset bridges that gap. Its generative AI can “transform written text into fully designed and formatted content, eliminating the need for costly design software and extensive design knowledge”. In other words, you paste in your text, choose a style/template, and let the AI handle the fonts, layouts, image placements, and formatting. The result: “stunning visual assets created effortlessly” by small businesses without design expertise. Typeset ensures your content not only reads well, but looks polished and on-brand.
Why it’s great for vet practices: Think of all the useful content you might have that could engage clients if presented nicely: a pet nutrition guide, a “new puppy checklist,” a seasonal pet safety tip-sheet, or even an annual report for your practice. With Typeset, you can take a plain document (perhaps one ChatGPT or PodSqueeze helped you write) and instantly generate a PDF e-book or brochure that you’d be proud to share. It’s incredibly useful for creating lead magnets or educational freebies for your website , these need to look good to reflect well on your clinic. You can also whip up things like social media graphics or infographics by feeding in key points. Typeset has templates for e-books, presentations, social posts, and more, all customizable. It even has an integration that gives you access to millions of royalty-free images to spice up your design. The time and cost savings are significant: what might take hours in Canva or PowerPoint can take minutes with Typeset’s AI. And because design can be a bottleneck for producing content (you might write a great article but then delay publishing it because making it look nice is a pain), Typeset helps you push content out faster without sacrificing quality.
Example use cases: Suppose you wrote a “Guide to Senior Pet Care” as a pillar blog post and you want to offer it as a downloadable e-book. Instead of hiring a designer, you drop the text into Typeset, pick an e-book template that matches your clinic’s colors, and let it generate a formatted PDF. You might get a 10-page e-book with a cover page, table of contents, nicely formatted headings, maybe some stock images of happy senior pets , all done automatically. You can then tweak any details (maybe swap a cover image, adjust a line or two) and it’s ready to go. Another use: you have lots of data or tips you’d love to present as an infographic or a one-page handout. Typeset can take bullet points or data and lay them out into a cool infographic style (for instance, “5 Fun Facts About Cats” with cute visuals). Additionally, if you’re creating a presentation for a local pet owner workshop, Typeset can generate slide decks from your outline. The core benefit is removing the design barrier , it allows you to consistently produce visual content that looks like you had a marketing team, when in reality AI did the heavy lifting. The end result is a more professional image for your practice and engaging content that clients will appreciate.
What it is: Zapier is not an AI content creator, but it’s the glue that holds your toolkit together. Zapier is an automation platform that connects different apps and services to each other. In the context of AI marketing, Zapier can link your content tools (like those above) with your distribution channels (social media, email, website, etc.), so that much of your veterinary practice marketing process runs on autopilot. Consider it your behind-the-scenes automation assistant.
How it helps in marketing: Even with great AI tools, you still need to actually publish and distribute the content they help you create. Doing that manually , copying text from ChatGPT to Facebook, uploading videos to five different platforms, emailing things out , can eat up a lot of time. Zapier allows you to set up “if X happens, then do Y” rules (called Zaps) that handle these tasks automatically. For example: “When I publish a new blog post on WordPress, automatically share it to Facebook and LinkedIn.” Or “When I get a new email newsletter subscriber, send them my Typeset-designed e-book welcome gift.” You can even integrate AI into the Zaps: Zapier has features to send prompts to OpenAI (ChatGPT) or other AI services as part of a workflow. The Zapier team notes that with AI and automation together, even lean teams can streamline workflows and produce high-quality content at scale. In short, Zapier helps your marketing “tick like clockwork” by removing repetitive manual steps.
Why it’s great for vet practice marketing: You likely don’t have a dedicated person posting on every channel all day , nor should you. Zapier lets you schedule and trigger posts and actions so your presence stays active with less effort. It’s also useful for internal efficiency: for instance, when PodSqueeze generates show notes, you could have a Zap automatically create a Google Doc of those notes in your team drive. Or if a client fills a form on your website (say, requesting the pet dental checklist), Zapier could add their email to your Mailchimp and trigger an automatic email reply with the Typeset PDF attached. Basically, any two services you use, Zapier can probably connect them. It supports thousands of apps. Common marketing Zaps for content repurposing include things like: take new content from app A and upload or post it to app B. The Zapier blog even suggests pre-made “plays” such as automatically generating social posts or video scripts from your blog posts and adding them to your social scheduler. That means you could, for example, use a Zap to watch an RSS feed of your blog and whenever there’s a new post, have ChatGPT write a couple of Facebook posts about it and queue them up in Buffer or Hootsuite , all hands-free. For a veterinary clinic with limited marketing staff, this kind of automation is a force multiplier.
Example use cases: Here are a few concrete examples relevant to a vet practice:
The possibilities are endless with Zapier, and it might sound complex, but you don’t need coding , it’s mostly plug-and-play recipes. Implementing a few key automations can free up a ton of your time. The bottom line is that automation ensures all the great content you’re creating with AI actually reaches your audience consistently, without things slipping through the cracks. It ties your whole AI marketing toolkit into a cohesive, self-running system.
Marketing a veterinary practice becomes so much more manageable , and even fun , when you leverage the AI toolkit and strategies we’ve outlined. By starting with a strong piece of pillar content and repurposing it across multiple channels, you ensure a consistent message and maximize your reach. AI tools handle the heavy lifting: ChatGPT writes drafts and distills content into new formats, OpusClip transforms your videos into snackable clips, PodSqueeze turns audio into blogs and notes, Typeset makes everything look polished, and Zapier glues it all together with automation. It’s like suddenly having a team of specialized assistants: a writer, video editor, graphic designer, and marketing coordinator , all working 24/7 at a fraction of the cost.
That said, remember the human element is still crucial. You are the expert in veterinary medicine; your knowledge and compassion are what truly connect with clients. AI can amplify your expertise but not replace it. Always review the content AI produces (for accuracy, tone, and empathy) and add your personal touch , a little story from your clinic, a dash of your personality, a tweak to fit your local audience. When you blend your human insight with AI efficiency, you get the best of both worlds. As we noted in our podcast discussion of AI, this technology is “your smartest employee” when used wisely , not a lazy shortcut you set and forget.
So go ahead and experiment with these tools. Start small: maybe use ChatGPT to draft your next blog post or try a free PodSqueeze transcript of a short video you recorded. Test out OpusClip on an old video and see how it performs. Many of these tools have free plans or trials (ChatGPT has a free tier; OpusClip offers some free credits; PodSqueeze has a free minutes tier; Zapier has a free plan for basic zaps; Typeset often has a trial) so you can dip your toes in without investment. Once you find your groove, you can streamline a whole content pipeline that runs almost on autopilot.
In today’s digital landscape, consistency and quality content are key to staying connected with your clients. AI marketing tools help you deliver both, consistently and efficiently. By using this toolkit, even a small veterinary practice can punch above its weight in marketing , reaching pet owners with helpful information, engaging on multiple platforms, and building a strong online community around your clinic.
Finally, for a deeper dive into using AI effectively in your vet practice’s marketing (and avoiding common pitfalls), be sure to check out Veterinary Marketing Podcast episode 295: “AI in Veterinary Marketing , Your Smartest Employee or Your Laziest Shortcut?”. In that episode, we discuss practical tips for creating authentic content with AI and keeping your brand voice front-and-center. The takeaway is exactly what this guide has shown: with the right strategy and tools, AI can help you do more marketing in less time, allowing you to focus on what you do best , caring for patients and clients.
Now it’s your turn: Try one new tool or tactic from this guide in the coming week. Even adopting a single AI-driven workflow (like automatically turning one article into a dozen social posts) can save you hours and amplify your message. Embrace these tools as your digital team members. Here’s to working smarter, not harder, and watching your veterinary practice grow with the help of AI!