VMP 307: Increase Conversion Rate To Increase Clients

Brandon 00:00:00  What if you could double the number of clients that you're getting in your veterinary practice, without making any major changes to the type of traffic that you're getting, without having to post more on social? What if you could just double the number of clients that you have coming in today? That would be probably transformational for most practices. And in today's episode, we are going to be talking about talking about things that are killing conversion when it comes to your digital marketing. And if you can double the conversion on your site or within any of the inbound lead systems that you have, you're going to be able to double effectively the number of clients that you have coming in, and you don't have to change anything else. So if you have a veterinary hospital and you're hoping that you can get more clients or more high quality clients, today's episode is going to be perfect for you because we're going to talk about the hard truth about conversions. If I took away half your traffic but I doubled your conversions, your business would still grow.

Brandon 00:00:56  Most businesses typically that I talk to You don't necessarily have a traffic problem, and if they do, it's not that they don't have the right volume of traffic. Instead, they're targeting the wrong types of traffic. But that doesn't take away from the fact that almost every veterinary hospital that I've ever spoken to in the last 12 years has a significant conversion problem. So it doesn't matter if you're doing paid ads, if you're doing social media marketing, if you're investing in SEO, it doesn't matter where the traffic is coming from. If you're not converting like you should be, your practice is going to suffer and it's going to cause you to overpay, to acquire clients. So in today's episode, we're going to break down what are the key components of conversion. And we'll talk about some really simple yet highly effective tools and tricks and tips that you can use to really, really quickly increase the conversion for any type of marketing that you're doing when it comes to your veterinary hospital. There's some truths that are like just going to be standard throughout history.

Brandon 00:02:00  One of them is traffic is expensive and it's only getting more expensive if we think even like the organic content, for example, it's more busy than ever, and with AI constantly producing more content, it's becoming more and more expensive in terms of how to create content that's going to actually stand out and get yourself out there so that if you're not converting the traffic that's coming to your practice website or is getting inbound phone calls, which however you're getting your clients to come to your practice, you're wasting a tremendous amount of money. So the sooner you can fix this, the better. Because it doesn't matter if you're posting on your social channels, sending out emails, doing paid ads, doing SEO, you know, however you're getting clients, even referral sources too. Doesn't matter how they're coming, it is going to dramatically improve the efficiency of any marketing that you're doing. Because at the end of the day, we're not marketing for fun. We're actually trying to generate clients. I think people kind of forget that a little bit like, hey, we have to do this.

Brandon 00:03:02  It's just something that we have to do. No, the purpose of doing marketing is to build awareness, to get new clients in the door. And so we need to always have that as the main goal. Now we can talk about the types of clients that you want to get. And in the previous episodes in this series, we've been talking about positioning and messaging. We've been talking about how to identify the right types of clients and an overall system that's going to help you to build the practice marketing that's going to take you to the practice of your dreams. So I want you to think about conversions as leverage when you can increase the conversion rate. Any type of marketing activity that you do is going to be more effective. And if you can reduce the cost to acquire customers, your practice is going to have a dramatic advantage over all of the other competition. The truth is, whoever can spend the most to acquire clients is going to win in any market. If you only can get clients as long as they're $10, you're going to have a hard time attracting new clients.

Brandon 00:04:10  But if you can spend more to get clients, meaning that if every click that you got, let's say cost per click went up to like I was seeing, in personal injury, for example, it is $848 per click to show up on Google Ads for personal injury attorneys. And that is insane. Imagine that your clicks were that expensive. You would need to be able to convert every single click so that you could make money, and you probably wouldn't make money for quite a while. Obviously, I don't think that vet med is going to ever get to that crazy extreme. But the truth is, as more people jump into any marketing activity, whether that's Google Ads, whether that's social media marketing, doesn't matter what it is, I think we can all assume that traffic is only going to get more and more expensive as attention is limited, so it becomes more valuable to show up. But that's only half of the equation. We need to also figure out how do we increase the number of conversions that we have, which allows us to pay more per click and essentially convert more of that traffic profitably? And the truth is that conversion is going to determine the ROI on your marketing.

Brandon 00:05:20  Let's say, for example, that you spend $100 on marketing and let's say just we're going to use simple basic numbers here that you get 100 clicks at a $1 per click. So you spend $100, you get 100 clicks. And let's say that you have a poor conversion rate, that you're going to convert 1% of those clients or potential clients rather. So 100 clicks equals one client. And let's say that client is worth $150. Your profit is going to be 50%. This is definitely positive. You spent money and you made money, but It. It's not something that's going to be super, super exciting. Most people that I'm talking to and working with see much, much higher conversion rates. But let's say you take your 1% conversion rate and you increase it to 3%. When you spend the same $100, you get the same 100 clicks. But instead of one client converting, you now have three clients converting. So your total revenue is $450 and your profit is $350. Nothing changed here except for the conversion rate.

Brandon 00:06:33  And at that point you can spend more per click to get more customers to. And as more competition comes in, you're going to be able to. And the crazy thing to think about here is with that $350 profit, we tripled the conversion rate. So 1 to 3% conversion rate. But if we look at the return on investment, we went 50 to $350 profit. That's a seven times increase in profit. So the return on investment dramatically improved. Revenue basically equals traffic times conversion rate times lead value. And so if we're thinking about this, I think a lot of people that are in the industry and a lot of practices that I've been working with have been seeing revenue growth in their practice, but they haven't been seeing new client growth. And that's a significant problem. Most people say instead of trying to fix the conversion rate problem on the front end, we could just increase prices. But even if your client is worth, let's say, $500 that first year, one lead is worth $500. So let's say it was the same cost.

Brandon 00:07:40  To get that $500, you'd have A5X return on your investment. But if you get three leads, you're going to have a $1,400 return on investment. And so it's the same metrics, the same clinic. It's a different spend. But before you spend more and before you do any type of marketing, you're going to want to make sure that every click has a clear path to becoming a client. Doesn't matter if it's social media, doesn't matter if it's email, text messaging, organic paid ads. It doesn't matter what you're doing. We need to make sure that we're optimizing for conversion. And when we can increase conversion rates to like 25%, things get really, really interesting. And if you're not sure what your conversion rates are, that's okay. We're going to talk about some simple ways to track conversion rates. But let's talk about really quick what a conversion system is. And I think when you're talking about your marketing for your veterinary practice, it's important to consider your marketing as a system for your business, not just something that you do.

Brandon 00:08:47  And if you stop doing it, it's going to stop working, but something that's intentional. And and anytime you're doing a marketing activity, it is going to provide long term benefit and value for your practice. So a conversion system is basically every step in between interest and action. That's going to be things like your website's landing pages, calls to action, your booking flow trust signals, and then follow up and hand off. I think everything under that falls into a conversion system, and each one of those systems within your conversion system needs to have a procedure in place so that it runs no matter what. And if you do these things, you're going to be blowing your competition out of the water because very, very few practices actually think about this. And even fewer practices are implementing systems around this. Some practices are doing some of these things. I think, you know, like reminders industrywide are pretty well adopted. But you'd be surprised how many practices don't have reminder systems in place. but we're going to talk more about each of these in depth here in just a minute.

Brandon 00:09:56  The easiest way to think about conversion is going to be what are the simple paths that people have to take to become a client? So we have typically a linear path to get from people either not knowing of you or knowing about you to being a client. So first thing we have at the top of this conversion path is attention. That's going to be how are we going to attract these people here? Is it social media? Is it word of mouth? Is it emails? Is it paid ads? we have to make people aware somehow. The next step is, once they show interest, you have attention. We're going to take them to some type of a landing point. This is either going to be a page, a profile, a phone number, some way to get them in touch with you. The next thing that has to happen is clarity. People need to know, is this for me and do I belong here? Once they understand that you're going to actually be potentially solving their problems, the next thing that you have to overcome is trust.

Brandon 00:10:56  Can I trust you? Can I trust you to take care of this problem that I have? And then finally, we have action. What steps do I need to take next? Now, if you let your clients or potential clients do this, a lot of times they're not going to get all the way to the bottom. And so these systems are designed to guide people to that next step in that conversion path. One thing about this is that every single step that you make people go through, or that people have to go through, is a point of friction. We want to make this as simple and seamless as possible. And so as often as possible, we want to make this basically seamless or feel automatic. So each step should blend into the one before it. Another thing that really kills conversion is confusion or not knowing what to do next. Every time there's an unanswered question, you're going to see a dramatic drop off in conversion. And so we need to create clarity, simplicity and logical next steps that are going to be reinforced with benefit statements and emotional draws.

Brandon 00:12:05  And that's going to help you to get to the highest conversion rate possible. There's things that are really, really simple that I see. These are the most common in vet med that kill conversion. So the first thing is going to be multiple calls to action. And I see this happen with social posts. I see it happen with emails. I see it happen with ads, I see with everything. And basically like if you create a graphic and you're like, well, we want to highlight that we have these services and this and this and this, and you're trying to basically convert the entire prospect on just that image of everything you do. How to sign up, what's the next step, how to pay you. Like all of these different things. It is too much. And so again, we have to go back to that conversion path. We start with the tension. The first thing that's trying to attract attention is going to be the ad, the post, you know, whatever is, is driving people to that first action.

Brandon 00:13:00  But the point of the ad is not necessarily to convert the person, but to give them the next step in that conversion path. If you went and you saw an ad for like a car, for example, you're not going to be sold because of the car, but it might make you interested enough to go and test drive it. Right. And so the ad itself is not converting the person, it's just the entry point into the funnel. So multiple calls to action is the easiest way to kill conversion. When you send out an email, what do you want people to do. So most of the practices that I see are sending out newsletters at best once a month. And when they're sending out these newsletters, we're typically seeing like, hey, we've got this blog post, go read it. Hey, we've got this, hey, we've got this. here's an upcoming event, and there's typically no clear goal for it. And so if you ever feel like you're sending something out, you're posting something and it's just not getting you the result that you're hoping for.

Brandon 00:13:58  Make sure that the calls to action are aligning with the primary goal. It's okay to have a couple goals when it comes to like a social post. For example, you might say book an appointment or follow us, right? So there's like two potential goals there. But the goal needs to match with the stage of the funnel. If you have a dental offer landing page that you're trying to get out there and you're trying to get people to come through that dental campaign, and it is just like education. Learn more. Book an appointment. You know so many things you're not going to get people taking that primary conversion action. So make sure that that is absolutely working all together. And I think really the problem that arises is there's competing messages. And so if you have an action that's like learn more about dental disease and also book an appointment, it's easier for people to learn more about dental disease and try to make the diagnosis on their own. So again, make it simple. What do we want people to take action on? Ideally, if we could have them do one thing, what would that be? Confused people simply don't convert.

Brandon 00:15:08  They leave. If it's too much work for them, they leave. And so they need to know what you want them to do. Clearly, the next thing that really, really kills conversion is that there's unclear next steps, kind of along the lines of too many calls to action. I either see like 15 calls to action or I see no calls to action. I remember I had a client that sent out email blasts, and they were telling me you'd be so proud of me and sent out email blasts. And I said, did you get anybody from it? And they said, no, we didn't get any clients booking appointments from it. Can't figure it out. They sent it to me. There was no phone number. There was no book now button. They weren't asking for anything. They were assuming, oh, this client is going to read this article that's talking all about these problems that pets face. They're going to say, oh, I think my my pet has these problems. I should probably get this checked out.

Brandon 00:15:58  You know what I'm going to call them. And the truth is people don't think like that. They need a very clear next step. So when we're talking about calls to action, Learn More is not the best call to action book. An appointment is a better call to action. We don't want to have soft language like here is what you do. If you're interested, do this. People need to be told what to do, and veterinarians and people in the veterinary industry are working with pets all the time. People are like, it's like training dogs. You have to give positive reinforcement. You have to make it simple. If you told your dog to go get this thing, come back here, go get that thing. Come back here. The number of dogs that can do that is very low, right? Like you have to think, you need to make this so simple that a dog could do it and not not calling people dogs. But it has to be so simple. Okay. Learn more versus book appointments.

Brandon 00:16:58  That is a perfect example. The other thing too is saying, just like a phone number in in the footer of an email versus call now for appointments. That's very different to again. It's like assuming here's this for reference if you ever need it versus book your appointment today. So making your next steps very clear. And anytime you can add urgency, scarcity or status it's going to help too. So for example if you have limited number of spots. Book today we have limited number of spots available. Almost every practice has limited capacity. So it's not like being manipulative to say we only have a few spots available for this. The next thing that kills conversions is risk reduction. So people think that their problems are tremendously unique. They think, oh, that probably would work, but I don't think it would work for me. Anytime you've been skeptical of any products or services, even if you think the product works and this happens all the time in like fitness programs and, and fitness marketing, people say, yeah, that that works for them, but it wouldn't work for me.

Brandon 00:18:03  We need people to feel like this is the solution that they need. So things like putting reviews, social proof, reassurance guarantees, these types of things help to reduce the risk and the perceived risk and increase the potential for outcome, which is going to increase the perceived value. That's why if we're looking back to the fitness products example, if somebody says like, you know, sign up for this workout program, you have to work out every single day for the next year and limit your diet. And by the end of it, you're going to be a world class bodybuilder. Like, would that work? Yes, that would work. But would that work for me? I don't think I could do that. And so typically gym memberships are really cheap. But liposuction is really expensive, right? When we're talking about liposuction. Is this going to work? Yes. How quickly is it going to work? This week. Like the day that I get it. And so that risk reduction and also potential for outcome is really, really important to consider.

Brandon 00:19:03  And so anytime you can especially like if we're talking about dental procedures for example, or dental cleanings tell stories about pets that came in that did preventative versus those that didn't show before and afters and let them actually see the difference instead of just telling them about it. So anytime you can do that by showing instead of telling is much, much better. Now, as we're talking about this, I want you to think about something. If I told you we could basically double conversion or we could double traffic, which one do you think would be more feasible? I think it'd probably be easier to go from a 2% conversion rate to a 4% conversion rate, than it would be to go from 1000 visitors to 2000 visitors. It definitely would be more affordable, but doubling conversions is oftentimes far easier than simply doubling traffic, especially if you're relying on organic traffic. It's hard to scale organic traffic if you're doing paid ads, you can easily scale and increase your traffic, but that just means more expense. And so it's more important that you have your conversion rates in check so that you're able to intelligently scale, rather than just throwing more at the wall and seeing what sticks.

Brandon 00:20:17  And so if we are thinking about any type of increase in clients, I think instead of saying, you know what, we need to add more traffic sources or we need to add more ads, or we need to add more emails, like we need to double the conversion rate first. And you don't have to do these things independently. Like, would it be good to post more on social and create better content and have more emails sent out? Absolutely. And so at the same time as we're working on increasing traffic. We should always be increasing conversion because if you increase traffic and conversion, you're going to have an exponential growth rather than just a linear growth. And so you want to be strategic. And again everybody's situation is different. If you need help with any of this you can always reach out. I have 30 minute sessions that you can book with me, and we can talk through these things and see what would be best for you to focus on. And pretty quickly we can discover what the main problem is and which lever to pull.

Brandon 00:21:18  But nobody would be harmed from increasing conversion rates. And it would be, I think, one of the more important things to be focusing on, because it's going to help you to be a lot more strategic, a lot more ROI driven, and then more importantly, data driven, too, when we're making the types of decisions that you want to be making when it comes to your digital marketing. So increasing that and thinking about what are some things that we can do simply to increase conversion, Let's talk about the elements that your website, your website should be having. And we've been testing this a lot with clients right now, is that when we're looking at like for example, dental months coming up in February. So a lot of practices are thinking about this. Most practices have a dental services page. And so dental services page is good because it shows everything that you can do. But again, you're putting that conversion process back on the client. And they don't have the expertise to understand what they need, what should be included and what they should expect.

Brandon 00:22:21  So if we're we're breaking down high converting landing pages, I think there's probably about four elements that you must have. So we must have a clear headline in that headline. It needs to very quickly just describe who this is for and the problems that they see. We need to have a very simple call to action. That's just one primary call to action, whether that's book appointment online, whether that's call us today to book an appointment. Both of those things. The next thing that you need to have are fast load times. Load times are really, really important because if it takes six seconds for your website to load, people are going to bounce and get out of there. And so you don't want that to happen. Next thing that you need to have in place is your mobile first. Design almost all traffic on that websites, and I would say it's at least 90% is mobile. So it needs to be easy on mobile for people to take action. For this reason, I think I like call now instead of book online, just generally because it's a little bit cumbersome to book appointments online with most of the software that's out there right now that has online booking for veterinary hospitals.

Brandon 00:23:35  It's not not everybody, but most of it is a little bit cumbersome when you're on a mobile device, especially if it's 4 or 5 steps. And so if people are typing out like people are good at typing, but it just makes it a little bit more difficult to convert. And so that versus either text or call. Both of those are native to phones. And so they're easy to do. The next thing that you should have are trust builders. So these are reviews credentials photos of real people in your practice and then clear contact info. How can people get in touch with you? But this is a question that I get all the time. Like probably 3 or 4 times a week. Should I redesign my website? And the question is maybe sometimes like it depends on what your goals are. But I'll tell you that design is not what is converting your clients. Like, is it better for your practice website to look nice? Absolutely. But I'll tell you, I've seen some of the who is it? It's okay, but people aren't necessarily going to only judge you based on how your website looks.

Brandon 00:24:47  I've seen some practice websites and don't want to name any names, but something comes directly to my top of mind. It looks cool, it looks high designed, but it's not clear what you do and who you serve. And I see that practices website versus other practices that don't look as good from a graphic design standpoint, and they don't convert even at a fraction. It's because clarity is what converts. Is this for me? Is this going to work? Is this going to help me? Now, if your website looks like it was built in 1996 or 2006, it might lead people to believe that you're not up to date. If you're saying, you know, we have modern technology. We are, you know, providing the best care for you. And your website looks like it was built in 96. They might say, this looks like a pretty old fashioned practice. I don't know if they're going to actually be able to do it. So sometimes design does have an impact, but a poorly designed, highly clear, value driven page is going to convert better than a confusing, beautiful page every single time.

Brandon 00:25:50  And so if I had to choose one, it would be clarity. And that's something that you can easily adjust right now. and I'm not saying you shouldn't invest in making sure that the, the brand looks good. It has the right feel, all of the things that you want it to do to help attract the right types of clients. But clarity is far easier to achieve quickly, and you're going to see a bigger impact. The next thing that I see that really kills conversion is going to be booking and lead capture. There are a lot of softwares out there now that do online booking. And number one, it needs to look and feel like your website. There are so many practice softwares out there that when you click the book appointment button, it takes you to another page and it doesn't even necessarily look like the same website. It might have the same similar colors and things, but you don't have logos. And so anytime you have traffic confusion where somebody clicks on another page and it looks just different enough to say like, wait a second.

Brandon 00:26:47  Is this the same website? That's a big conversion killer. The other things that do that are long forms. putting payment requirements on your booking appointment to 100% decreases your conversion. You're going to have to see if collecting payment at time of appointment is worth the decreasing conversion. Simply like let's say you have 80% no shows for people that book online that are new clients. At that point, you're you're blocking your schedule and that's actually hurting you. So you might want to make the conversion process a little bit more challenging. But for the most part, most practices, especially if they have really good follow up systems or reminder systems, your your no show rate drops really, really low. And so I would say for most practices probably don't be requiring deposits when they book their appointments. But it's going to be case specific. And again, if you need help you can always reach out to me. But long forms are difficult anytime where there's multiple choices, like too many choices where it's, you know, choose the doctor, especially if it's a new, new practice.

Brandon 00:27:55  And they have to choose the doctor. And there's like seven to choose from. Anytime you increase the number of choices, you're going to increase the potential that people are going to opt out. And you might think to yourself, well, people like choosing, right? Like, yes, they do. But if they don't know the right choice, it's going to put them into a state that they're frozen and they don't know how to take the next step. So make sure that it's as simple as possible and you're only collecting information that's really, really vital to booking that first appointment. The next thing too, is missed calls. This is something that happens a crazy amount, which is unfortunate, but so many practices are paying for people to click and call on their website and they're missing appointments. And so if you're if you're able to make sure you don't miss calls and make sure that you have systems in place in your practice, that if there's somebody calling and you see another call coming in, have it so that they can put them on hold quickly, take the info and then get back to the other call.

Brandon 00:28:55  Nobody likes being on hold, but you can't miss calls for sure. And the next thing is slow response times. Speed to lead is really, really important. So if somebody calls and wants an answer, get them the answer as quickly as possible. If you're doing Facebook lead forms, you need to be responding very, very quickly. One thing I say to my clients is if you're missing calls and your phone isn't answered and we're doing Google ads, then you're basically donating money to Google. So you're paying for Google, but you're not receiving that benefit. And that ties into the next part, which is landing pages versus website. When should you use landing pages and what are landing pages if you've never heard of that? we'll dive into that. But your website is built, in my opinion, more for exploration. If people hit your website, especially from organic sources, they need to be able to do research around you. Find out about you. Websites need to be set up for exploration to to give people a very clear picture of all the services that you offer, all of the expertise that you have, and really paint a picture of what your practice is about.

Brandon 00:30:03  And this is becoming even more important when it comes to the AI tools that people use to make decisions. And as they continue to do that, it's going to be more and more important that your website is set up well, so that there's a ton of clarity around who you are serving, what you do, and the types of clients that you're looking to get, because AI is going to deliver those types of people based on your website, your social presence, and all of these other elements that that AI takes a look at. But thinking about landing pages, landing pages typically have one specific goal in mind. And so we've been testing this back to the dental example. We've been creating some really high converting dental landing pages, which is very exciting. And I was talking with the client yesterday who was asking me like, well, I don't see the difference. We already have a dental service page. And so it goes back to the dental service page lays out, here's all of the types of things that we do versus this dental landing page which says here is the package for you.

Brandon 00:31:03  If you're looking for your dog's teeth to be cleaned, this is it. Here's all of the stuff that you get. Here's why we include it, here's why you need it, and here's the outcome that you're going to get from that. And so that's a very different framing for those pages versus here's everything we do now. You know hopefully you come to the right answer versus you need this thing. You have this specific problem. Here is the very specific solution that we've designed for people exactly like you. And so you're going to dramatically increase conversion when you have landing pages, assuming that it's targeting the right type of traffic. Let's say, though, that you had a new pet owner that's searching and looking for vet Hospital and they hit your dental landing page. They weren't looking for dental procedures. Right. And so they're not interested in that package. So the intent doesn't match the outcome there. They'd be better served hitting your website, which is set up for exploration so they can get an understanding of everything that you offer, how you can help, and what you can do for them so that they feel confident to use you as their vet.

Brandon 00:32:08  So I know that this is a lot of information, and there's probably a thousand things that you could do for your veterinary practice. So if we're thinking about what can we do to improve something, and by something I mean conversion rate for a specific service. Quickly, let's talk about where you should start. Anytime we talk about increasing conversion rate, I think we should start at the bottom of the funnel. And so let's immediately look at the services pages on your website. Let's immediately look at any landing pages that you have and make sure that the calls to action are clear and easy, that they're consistent throughout the process, that you have optimized headlines explaining who this is for, what this is, for, what you do. Make sure that you have social proof in place, and then go through your booking process and think to yourself, okay, if I was a new client coming in the door, would I be answering out this five page questionnaire? If I hadn't spoken to anybody in the practice? First, how can we remove steps from this process and make it easier? And basically what this does is it helps you to fix these leaks in your funnel before you're pouring more water in, because you you definitely could just pour more water in the top of it, but you're going to have lots of leakage.

Brandon 00:33:27  And so the more efficient that you can be when it comes to conversion, any type of marketing that you're going to do is going to be far more effective. Now, I love Google ads, and one of the main reasons that I love Google ads is because you can very systematically apply traffic to these different systems in your business and see what works quickly, so you can know exactly why people are showing up, how they're responding, and basically how to fix it based on how they react to that page quickly. And so the thing that I if you're thinking about, like, how can we increase conversion more quickly instead of taking months to do this, one of my suggestions would be actually to start running Google Ads. It doesn't have to be massive budgets, but it helps you to amplify the conversion systems that you have in your practice, and it's going to expose those weaknesses more quickly. So a lot of practices, especially if you have capacity right now, which a lot of practices do, you can apply Google Ads or other ad systems to your business and quickly see where those weaknesses are, improve them, and that will give you a lift in conversion from your other traffic sources as well, but the ability to apply very specific traffic segments to this larger traffic system will give you the clarity that you need so that you're able to then make the changes that are going to help to improve all aspects of your practice's marketing.

Brandon 00:34:57  Because ultimately, when we can improve and optimize our our systems within the practice with respect to like review requests, reminders, follow up all the types of things that you need to do to get somebody in the door. You're going to be able to get cheaper leads regardless of the source. So if you want help diagnosing the conversion leaks that you have in your practice before scaling ads, that's exactly what we are here for. And we have free reviews set up. So if you go to Veterinary Marketing Podcast. Com forward slash review, you can sign up for a free one on one review with me. And we can go through landing page audits, any type of Google Ads or SEO that you're doing, and really work on fixing where those leaks are happening to help you get more out of your your practice marketing. So this week, I really want to challenge you. Pick one page, and if you're not sure which one to do, go to your Google Analytics. See which page gets the most traffic.

Brandon 00:36:00  Because if you change the conversion on your most visited page first, you're probably going to get a significantly higher number of new clients from it. But pick one. Figure out what call to action you want to have there, and then improve all of the elements that we talked about. And if you would like the checklist from today's episode. So I have a checklist for conversion that you can use to diagnose your pages. Be sure to send me an email. You can send it to Brandon at Maverick Digital Marketing and help to improve your practices marketing. But don't just sit on this and think, oh, that's a good idea. Choose one thing, get a quick win and I'll see you on next week's episode.